While they had always endeavored to ensure that their Virginia-Highland Whisky series was labelled in accordance with Federal Regulations, the Virginia Distillery Co. will cease using “Highland” after it sells remaining stock. The distillery will, however, continue to label all products using ‘whisky’ which is allowed under U.S. law.
“We stand behind the quality of the Virginia-Highland Whisky products and the awards and general recognition they have received the past three-plus years, but are happy to work with the Scotch Whisky Association to ensure that there is no chance of confusion about our products,” explained Gareth Moore, Virginia Distillery Co. CEO. “From the start, Virginia Distillery Company has been transparent about the nature of our products, which have been recognized for their quality, and we are committed to growing and championing the American Single Malt Whisky category.”
Lindesay Low, deputy director of legal affairs at the SWA, added: “We welcome Virginia Distillery Co.’s willingness to work with us to protect the integrity of Scotch Whisky. With the company’s commitment to remove all references to ‘Highland’ and other Scottish indicators from their products over a phased period, we are pleased to cease the pending legal proceedings.
“We appreciate the prompt and positive attitude shown by the Virginia Distillery Co. team in bringing the issue to resolution, removing the need for action in the courts to protect the intellectual property of Scotch Whisky.”