The agreement, which went into effect on Feb. 1, comes as Humboldt Distillery is poised for breakout growth in 2020, particularly in its home state.
“We had a great year last year, and we’re excited to keep the momentum going with Southern Glazer’s,” says Abe Stevens, Humboldt Distillery’s founder. “This new partnership is one of a few steps we’re taking to grow in 2020, including increasing our investment in marketing and building out a more in-depth sales team.”
Humboldt Distillery produces a range of craft spirits out of its Fortuna distillery, including its two trademark vodkas.
Distribution of its products continues to expand, and the brand can be found at many independent retailers and chains throughout California, including: Albertsons, Vons, Pavilions, Ralphs, Target, CVS Pharmacy, Mollie Stone’s, Whole Foods, BevMo and Total Wine & More, as well as online retailers such as Drizly, Hi-Time Wine Cellars, Liquorama and Blackwell’s Wines & Spirits