Rootstock Cider and Spirits, a family-owned-and-operated cidery and distillery in Williamson, New York, has made its selection of award-winning cider and spirits available for online sale. Its selections of hard ciders are available for online ordering for shipment to 40 U.S. states, while spirits are available for sale and shipment within the state of New York.
“We’ve seen an outpouring of support and demand for our products both near and far, and we really can’t thank our customers enough,” said Luke DeFisher of Rootstock Cider and Spirits. “As a small business, these are extremely trying times, and we are constantly looking at ways to improve sales and make our product more available.”
Rootstock Cider and Spirits is unique in that it sells both premium hard ciders and spirits, each of which is subject to different regulations and requirements for online sales. Although complicated regulations can present obstacles for small businesses, Rootstock overcame these challenges by investing in multiple online sales platforms. With these new online platforms in place, the company can now sell ciders for shipment to 40 states and can sell spirits for shipment to addresses within the state of New York. Rootstock can distribute its branded merchandise, including apparel and glassware, within all 50 states in the U.S.
“Our team has worked tirelessly to make our hard ciders, spirits, and sanitizer available for safe pickup at our tasting room,” added DeFisher. “Offering online sales is just another way to make our product more widely available and easy to obtain safely.”