Diversified Communications and Vinexposium, organizers of Vinexpo New York, on Tuesday announced the exhibition scheduled for February 3-4, 2021, at Manhattan’s Jacob K. Javits Center, has been cancelled, due to the ongoing risks of COVID-19 and the uncertainty surrounding the lifting of travel restrictions and bans on large gatherings.
The trade-only event will resume in 2022 with the goal of reuniting the industry while providing a more safe, productive, and enjoyable in-person gathering in accordance with state, city, and venue guidelines.
“As show organizers of an international trade event which draws thousands of attendees from across North America and exhibitors from all corners of the world, it became evident that a live event of our kind would not be possible in February.” said Beckie Kier, event director of Vinexpo New York. “We are now planning for the 2022 edition, while continuing to support our industry members with resources and tools to help them conduct business during these challenging times.”
Since this year’s edition, held March 2-3, show organizers have produced free monthly webinars focusing on the outlook within the community and featuring industry leaders. Most recently the Vinexpo New York team launched a new five-part educational series in partnership with the Wine Business Institute at Sonoma State University. The series focuses on strategies and resources for brands looking to enter and expand in the U.S. market.
Kier added, “While we are disappointed that we must wait to meet again in person, we believe this decision is in the best interests of our community and partners. We look forward to producing a successful and safe event in 2022.”
“In the light of the pandemic situation and its current spread, it is a reasonable and wise decision to cancel this most awaited event in New York. It is an unfortunate step backwards, but I have no doubt that the rebound will be much higher in 2022. Together with the team of Diversified Communications, we are already looking forward to it and I have a lot of hope for the future,” concluded Rodolphe Lameyse, CEO of Vinexposium.
More information regarding the 2022 event will be announced in the coming months.