MGP of Lawrenceburg, Indiana, has launched the New Year with the release of their 2021 George Remus Bourbon Single Barrel Program. George Remus Single Barrel selections will be offered at cask strength in two mash bills that reflect MGP’s signature high-rye bourbon character. Participating accounts in the Single Barrel program are invited to connect virtually with the distillery team in Lawrenceburg to taste, select and order their preferred mash bills. Participating retailers can also opt to customize the label on their 2021 Single Barrel Selection to enhance the collectible aspect of this special offering. George Remus Bourbon Single Barrels are available for pre-sell until March 15.
“The Remus Family of Bourbon Whiskies exemplifies MGP’s expertise in distilling, aging and blending. Our Single Barrel program offers an exciting complement to our Bourbon portfolio and allows us to showcase our historic high-rye mash bills,” said Andrew Mansinne, vice president of brands, in a press release. “We’re thrilled to expand this year’s program with a renewed commitment to support our partners with marketing support tailored to reach the most discriminating Bourbon consumers.”
Bottled annually, the George Remus Single Barrel Bourbon will be shipped to each participating retailer by September 2021, to coincide with National Bourbon Month. Partners can also “Order the Barrel” to proudly display their custom-stenciled private selections.