Creek Water Whiskey announced a new CEO, Anthony Moniello, to lead the spirit brand’s strategic direction. Moniello most recently represented Diageo, one of the largest spirits brands in the world, for nine years leading commercial sales, marketing and consumer planning. His successful track record deploying brand activation and field marketing activities for innovation brands and popular brands like Tanqueray Gin, Captain Morgan Rum and Don Julio Tequila, provides deep industry experience to guide Creek Water Whiskey’s distribution and growth.
“We met with Anthony several months ago in the process to identify the right candidate. It was clear that his vision for the brand matched Creek Water’s goal to achieve widespread distribution opportunities to fans across the U.S. and abroad,” said Scott Bolin, CEO of Next Century Spirits, in a press release. “Creek Water Whiskey has achieved tremendous growth since its inception in 2018; with Anthony’s leadership and vast experience in management and operations in the spirits industry, we will reach an elevated level of success for this grassroots, innovative brand.”
The new CEO will lead Creek Water Whiskey’s distribution and expansion plan, revitalizing the go-to-market approach by focusing on the spirit’s established brand created by American rapper, Yelawolf. “I’ve been impressed with the organic growth of Creek Water through its popularity with fans, which indicates its appealing quality in taste and brand mission,” said Moniello, CEO of Creek Water. “This young brand has untapped potential to continue growth in distribution outlets, and I look forward to supporting Creek Water’s portfolio with its solid foundation built on good whiskey and loyal fans.”
Since its inception in 2018, Creek Water Whiskey has produced more than 8,000 cases and distributes to 23 states across the country. We have also recently began expanding into Canada and are exploring partnerships in Australia soon. The brand has also been activated in Walmart and selected Total Wine and BevMo stores. Moniello will oversee relations with distributors, business partners and the salesforce to increase availability of Creek Water globally.