Black Button Distilling Launches 6th-Annual Edition of Lilac Gin May 7

Rochester, New York-based Black Button Distilling will launch its hand crafted, limited edition Lilac Gin on May 7, 2021. This is the sixth annual release of the Lilac Gin.

Lilac Gin is released each year to commemorate the first day of Rochester’s annual Lilac Festival and mark the start of the spring season. This year, 5,400 bottles were produced, a 20% increase over 2020. Lilac Gin will be available in liquor stores across New York State, at the Black Button Distilling tasting room or in over 40 states through e-commerce platforms.

“This year our Lilac Gin is particularly flavorful due to an early bout of sunshine in the Rochester area,” says Jason Barrett, Black Button Distilling founder & president. “It’s also refreshing to see the signs of spring having weathered a year of hand sanitizer and limited seating, we are pleased that this spirit will usher in a summer of new opportunities where we can celebrate with friends and family safely.”

Following the overwhelming success of the first limited-edition Lilac Gin release in 2015, Black Button Distilling now produces Lilac Gin each year to mark the start of spring and pay tribute to Rochester’s rich botanical heritage as “The Flower City.” Made from locally sourced ingredients, Lilac Gin commemorates Rochester’s rich festival and floral history. It is also a nod to the flourmills of old, which gave rise to the local distilling industry.

Lilac Gin has a bouquet of lilac, lavender, rose, and hibiscus tasting notes. Each flower petal is steeped, distilled, and recombined to create a light and delicate flavor.

Lilac Gin Details:

·       750ml MSRP $35

·       ABV- 84 proof

·       Limited release: 5,400 bottles available

Black Button Distilling Tasting Room offers:

·       Free delivery and curbside pick-up

·       A special tasting room Lilac Gin cocktail menu

·       Outside seating Fridays & Saturdays 11 a.m. – 8 p.m. (book through Resy)

·       Lilac Gin cocktail kits for purchase that include a free virtual cocktail class (to accompany the kit) 

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