Catoctin Creek Distilling Co. of Purcellville, Virginia, announces its new partnership with Evergreen Beverage Canada, a national wine, beer, and spirits distribution company based in Toronto, Ontario. The full lineup of Catoctin Creek’s most popular expressions, Roundstone Rye 80 Proof, Roundstone Rye 92 Proof Distiller’s Edition and Roundstone Rye Cask Proof are now available in the Alberta market, which services mail-order throughout Canada. All products are single barrel pot-stilled whiskies made from 100% rye. Special barrel selections and limited releases will also be available in the future.
“Canada has been a market that has been on our radar for quite some time,” said Catoctin Creek general manager and co-founder, Scott Harris, in a press release. “As we begin to explore sales with our northern neighbor, we felt Alberta was a good market to start. The province has more progressive liquor regulations, and an eager market for American whiskey.”
The arrangement between Catoctin Creek and Evergreen Beverage is a new relationship for both companies. Barring any unforeseen problems with COVID-19, the Harris family, including Becky Harris, co-founder, chief distiller and president of the American Craft Spirits Association, will be making a trip to launch the brand in 2021 or early 2022, which will include visits to various retailers, bars and restaurants to introduce the brand to the market.
“We are delighted to bring Catoctin Creek into Canada, and though we are starting in the province of Alberta, the ultimate plan is for distribution across the entire country of Canada,” said President of Evergreen Beverage Canada, Trace Hanlon. “Catoctin is exactly the type of ‘true-craft’ brand that customers are eager to obtain in Canada. Handmade and of exceptional quality, we expect Catoctin Creek to take the market by storm.”