Black Button Distilling of Rochester, New York, is proud to announce the launch of their custom bourbon blending program, utilized amongst hospitality partners and retailers to create a unique, exclusive bourbon based on customer preference. This new program allows companies to work with their team of expert distillers to create a blend exclusive to their establishment, providing customers with a truly special bourbon experience.
It all starts with personalized consultations: the Black Button team meets with restaurant owners, bartenders and liquor store operators to get to know their customer base. Next, they receive a flavor profile survey to determine additional preferences and hone in on flavors such as sweet, spice or oak. Each blend is made with a base of Black Button Distilling’s Straight Bourbon Whiskey, available in 90, 92 or 94 proof, and adorned with a customized hangtag noting the specific establishment. As a New York State Farm Distillery, Black Button Distilling’s bespoke bourbon is locally sourced, and crafted from 60% corn, 20% wheat, 11% malted barley, and 9% rye, with a minimum purchase of 100 bottles for this program.
“Increasingly, we are noticing that customers are interested in personalization,” said Jason Barrett, president and master distiller at Black Button Distilling, in a press release. “Consumers want things that are one-of-a-kind or limited edition. With the launch of a Custom Bourbon Blending Program, we can give retailers a leg up on the competition with something that is uniquely theirs, making them a special destination to purchase bespoke blends.”
Black Button Distilling initially began testing the program with select partners earlier this year, and is already garnering significant praise. “In May, we visited Black Button Distillery to create a custom blend for our Barrel Club. Working with three base components that offered distinct flavor profiles, we got to know each, and then started with broad stroke blend adjustments and fine-tuning adjustments until we zeroed in on our perfect blend. I would highly recommend this for anyone who wants to take the more traditional experience of selecting a single barrel to the next level,” said Nick Beiter of Breaking Bourbon, a trusted source for bourbon reviews.
To learn more about Black Button Distilling’s custom blending program, please email custombourbon@blackbuttondistilling.com.