Ebbing Branding + Design Announces Rebrand, Changes Name to Creature Theory

Ebbing Branding + Design, an award-winning spirits and distillery branding and design agency based in Wilmington, North Carolina, announced its company name change to Creature Theory, effective immediately. This rebranding reflects the strategic and creative maturation of the company.

The business was founded in 2017 as the studio of Matt Ebbing, a singular creative with deep experience. Today, Creature Theory is an exceptional band of seasoned leaders, young talent, strategists, designers, writers and project managers seen as a brand development and package design industry leader.

“Humans are emotive creatures, and we’re in the business of building brands that people will truly connect with. Our new name communicates our humanist, story-driven approach to branding and design,” said Ebbing in a press release.

“Our new name came from an exhaustive name generation process, the same methods we use with our clients to name their brands and products. The word ‘Creature’ relates to the primal human emotions we seek to connect with, and ‘Theory’ communicates our relentlessly strategic approach and perspective on developing great brands.”

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