Cedar Ridge Distillery of Swisher, Iowa, will release a limited edition, commemorative label on its number one selling Iowa Bourbon whiskey to honor the Fourth of July holiday. The 2022 Red, White and Bourbon campaign label will replace the brand’s well-known version with a unique American flag-inspired design. The label will only be available from Memorial Day to Labor Day.
In addition to the commemorative label, Cedar Ridge will be donating a portion of 2022 sales to the Enlisted Association of the National Guard of Iowa’s We Care for Iowa Foundation. Cedar Ridge’s donations will support the Foundation’s Hardship Grants. Grants support financial hardships related to events such as mobilization, natural disasters, fires and other catastrophic losses.
“We know that this campaign can do more than sell bourbon which is why we’re thrilled to partner with the Enlisted Association of the National Guard to bring attention to this cause and help servicemen and women who need us in their times of crisis,” said Jamie Siefken, Vice President and General Manager for Cedar Ridge.
“Soldiers and Airmen sacrifice daily for the benefit of Iowans ranging from armed conflict to natural disasters and pandemics. When the unexpected happens we provide as many resources we can to them and their Families. We are forever grateful for the partnership with Cedar Ridge and what their support does for the Soldiers and Airmen of Iowa,” said Peter Moeller from the Enlisted Association of the National Guard of Iowa.
The brand kicked off the campaign last year and plans to continue to release a new label design in subsequent years making each year’s bottle unique and collectible while growing both the charitable contributions and military organizations the campaign supports in areas where Cedar Ridge products are distributed.
Limited edition bottles will be hitting stores in Iowa, Minnesota, Wisconsin, Illinois, Missouri, Kansas, Nebraska, North Dakota and South Dakota beginning May 2022 for a suggested retail price of $34.99.
Learn more about the Enlisted Association of the National Guard of Iowa at www.eangi.org and the We Care for Iowa Foundation at www.wecareforiowa.org. Any inquiries about the organizations can be directed to firstname.lastname@example.org.