Eggo Launches Eggo Nog in Partnership with Sugarlands Distilling Co.

During the chaos of the holidays, parents need a moment to themselves more than ever. Eggo heard from parents that one of their favorite times to enjoy Eggo Waffles is during their ‘evening me time,’ when the kids have gone to bed, and they can finally relax and enjoy it in peace. That insight inspired Eggo to create Eggo Nog, a rich and delicious eggnog liqueur to elevate parents’ free time and give grownups a unique way to L’Eggo of the holiday stress this season.

Made in partnership with craft distillery Sugarlands Distilling Co. out of Gatlinburg, Tennessee, Eggo Nog Appalachian Sippin’ Cream is a decadent rum-based liqueur with cinnamon and nutmeg flavor notes. To make for an even more delicious experience, it pairs perfectly with Eggo Thick & Fluffy waffles to help keep you feeling cozy (and perhaps slightly toasted) all winter long. 

“The holidays are exhausting for parents – from extra family responsibilities to the pressure of making the holidays perfect, parents rarely have any downtime for themselves,” said Joe Beauprez, marketing director for Eggo. “We created Eggo Nog to give parents a delicious way to indulge in some well-deserved ‘evening me time.’ Paired perfectly with our Eggo Thick & Fluffy Waffles – maybe even topped with a dollop of ice cream – Eggo Nog is sure to help parents L’Eggo during one of the busiest times of the year.”

“We’re very excited to partner with an iconic brand like Eggo to create this fun and festive version of our popular Appalachian Sippin’ Cream. Our team at the distillery worked hard to ensure hints of cinnamon and nutmeg came through in the flavors, making every sip reminiscent of a perfectly toasted Eggo waffle,” said Greg Eidam, Sugarlands Master Distiller. “We’re confident this tasty twist on the classic holiday treat will have parents longing for their ‘evening me time,’ all holiday season long.”

Eggo Nog will be available in select retailers nationwide throughout the holiday season. To find a retailer near you, visit Must be 21 or older to purchase.

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