ReserveBar announced the launch of Get Stocked, which will serve as a content-centric destination dedicated to exploring and purchasing a curated selection of the best craft beer, ready-to-drink cocktails (RTDs), and hard seltzers available. Get Stocked is designed to serve “The Cooler Occasion,” and all of the moments with friends and family that are best enjoyed with the amazing canned beverages on ice.
From trendsetting hard seltzers to local IPAs and celebrity-led canned cocktail brands, the RTD and canned beverage alcohol market has quickly become one of the industry’s biggest growth drivers. Recognizing the immense appeal of this space and the many usage occasions, including tailgates, barbecues, trips to the beach, pool parties and more, Get Stocked has created a space to shop a trusted assortment of single-serve products including limited releases, hard-to-find items, and new flavors and recipes – along with your party staples.
With over 600 SKUs across craft beer, RTDs, hard seltzers, canned wine, and cocktails, including non-alcoholic options, the premium platform will also bring consumers fun, interesting and unique content from industry experts, smart recommendations based on seasonal occasions, and everything you need to make sure you’ve got the best assortment of drinks so everyone can enjoy the moments ahead.
“When we launched ReserveBar ten years ago, we did so with support from the major spirits suppliers, with the goal of creating a supplier-centric, on-brand, content-rich showcase for those suppliers’ premium spirits brands,” said Lindsay Held, CEO and Co-founder of ReserveBar. “Similarly, the launch of Get Stocked has been accomplished with input and support from the most exciting brands in the craft beer, RTD, and other beverage alcohol and non-alcohol canned beverage segments. We believe that our leadership in content creation and technology, together with our fulfillment network of over 4,500 retailers, are seamlessly transferrable to the Get Stocked e-commerce site.”
“We’re so excited to be building a platform to help consumers navigate the complex landscape of canned beverages,” said Derek Correia, President of ReserveBar. “Our launch is just the beginning, as we’re working on content, education and building a community supporting discovery and trial of exciting new brands, while ensuring availability of the best products to suit every occasion when people gather to enjoy canned cocktails and craft beers. We make it easy to ensure that everyone will find something they love in the cooler, which also includes refreshing hard seltzers, quality canned wines, and of course non-alcohol and low-alcohol options so everyone can enjoy each and every moment together responsibly.”
Creating a frictionless path to purchase, all products will be available through on-demand delivery in select markets fulfilled in compliance with local regulations directly to consumers who order through GetStocked.com and its retail partners. This news comes on the heels of ReserveBar’s latest new development: the introduction of on-demand service which guarantees delivery in under two hours in select markets.