New York-based Hella Cocktail Co. announced a new distribution partnership with Rainforest Distribution, a wholesale distribution company focusing on food and beverage delivery to natural and specialty stores in the New York metropolitan area. Hella’s portfolio of botanically inspired beverages and bar-quality mixers will be further established and professionalized by this new and exciting alliance.
Through this partnership with Rainforest, Hella hopes their uniquely New York story will continue to be told. New York City is the birthplace and home of Hella Cocktail Co. and Hella remains passionate about the reciprocity of local businesses being backed by local brands.
“We are excited to partner with Rainforest Distribution in the Northeast. The team at Rainforest is highly respected and has built strong relationships in the geography. The timing couldn’t be better with today’s consumers wanting zero-to-low sugar, zero-to-low alcohol, and premium mixers to partner with premium spirits. Overall, we’re seeing demand across the board for better-for-you ingredients. Our Bitters & Soda perfectly aligns with today’s beverage trends and consumer demand. With more consumers cocktailing at home, we can now offer more solutions in more places for our consumers,” said Justin Burnett, Vice President of Sales at Hella Cocktail Co.