Southern Distilling Co. Announces Partnership with Carolina Panthers

Southern Distilling Co. of Statesville, North Carolina, has announced a multi-year partnership agreement with the Carolina Panthers ahead of the 2023-2024 season, the distillery’s owners announced. The makers of Southern Star bourbons and Hunting Creek rye, Southern Distilling Co. is now an official partner of the Charlotte-based NFL team.

“I grew up here in North Carolina and I’m proud to call it home,” said co-founder and CEO Pete Barger. “Supporting the Panthers is something I’ve been doing for a long time and I’m looking forward to raising a glass of Southern Star while singing along to ‘Sweet Caroline’ after what I hope will be many wins this season!” 

Fans will be able to enjoy Southern Star products while attending games at Bank of America Stadium. The partnership will extend beyond the field, too, with signature Panthers-themed cocktails served at bars and restaurants across the Carolinas. Southern Distilling Company, located in Statesville, will also serve signature cocktails at their on-site cocktail bar and plans to host watch parties for select games throughout the season.  

Barger encouraged fans to share their spirit of the Carolinas by tagging Southern Distilling Co. on social media to share what Southern Star products they’re sipping.  

Southern Distilling Co. produces award-winning spirits including Southern Star Paragon Wheated Straight Bourbon Whiskey, Southern Star Standard High-Rye Bourbon Whiskey, Southern Star Double Rye Whiskey, and Southern Star Double Shot Bourbon Cream Liqueur, and Hunting Creek Bottled-in-Bond Straight Rye Whiskey, among others. They’re available in North Carolina, South Carolina, and more than a dozen other markets across the U.S. The distillery is open for tours, tastings, craft cocktails, and bottle sales seven days a week.   

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