Garrison Brothers Distillery of Hye, Texas, is proud to announce a new partnership with the Houston Rockets and Toyota Center. The multi-year deal, which includes Garrison Brothers named an Official Partner of the Houston Rockets, begins Oct. 1.
Toyota Center will feature a new namesake bar, Garrison Brothers Bourbon Bar, on the upper concourse with an adjoining lounge area. The new bar will be open to all Rockets fans and concert attendees and feature three Garrison Brothers bourbon expressions and seasonal cocktails on tap. Garrison Brothers ultra-premium bourbon will also be served throughout the arena including on menus for all Toyota Center suites. Garrison Brothers will begin service at Toyota Center officially on Oct. 4 and the fully branded bar and lounge build-out will be completed in late fall 2023.
“We are thrilled to be able to serve Garrison Brothers inside Toyota Center and be an official partner of the Houston Rockets,” said Rob Cordes, chief marketing officer of Garrison Brothers. “We have long admired the Houston Rockets and the city as a beacon of innovation and growth and, celebrate this new union of Texas legends.”
Garrison Brothers, founded in 2006, which is open for tours and special events, sits on a 100-acre working cattle ranch in beautiful Hill Country. Garrison Brothers bourbon is currently served and sold in 48 states including in hotels, bars and restaurants throughout the Houston area.
“We’re proud to partner with a Texas-based brand in Garrison Brothers to offer their signature bourbon and elevated cocktails at Toyota Center,” said Rockets president of business operations Gretchen Sheirr. “This collaboration, highlighted with an upgraded premium bar, reflects our commitment to delivering unique experiences for fans attending Rockets games and our wide variety of concerts and other events.”
Toyota Center is in the heart of downtown Houston and is the premier sports and entertainment venue in the nation’s fourth-largest market. Since opening its doors in 2003, Toyota Center has been home to the Houston Rockets and host to some of the world’s most well-known national and international touring artists, as well as the 2006 & 2013 NBA All-Star Games and the 2008 Latin Grammys.