Baraboo, Wisconsin-based Driftless Glen Distillery is thrilled to announce that its pink label campaign has raised over $47,000 for breast cancer research.
In October of 2021, 2022 and 2023, the distillery turned its Small Batch Bourbon labels pink (normally black and copper) in honor of Breast Cancer Awareness, with $3 from each pink bottle of bourbon going directly to local cancer research. In total, this campaign has raised $47,753.
These pink-label bottles of Small Batch Bourbon were available in October at the distillery as well as in stores across Wisconsin. Each of the distillery’s distributors selected a local cancer research center in their area where the proceeds were donated:
Wisconsin – Driftless Glen Distillery: $3/bottle went to UW Carbone Cancer Center (specifically the Breast Cancer Research Greatest Need Fund)
Wisconsin – Frank Beverage Group: $3/bottle went to Susan G. Komen – Wisconsin
Wisconsin – Badger Liquor: $3/bottle went to Susan G. Komen – Wisconsin