Following a banner year of growth, Owensboro, Kentucky-based Green River Distilling Co., part of Bardstown Bourbon Co., will double down in 2024 with the release of its highly anticipated Kentucky Straight Rye Whiskey. Distribution is also slated to expand this year, adding eight new markets for a total of 34 states nationwide.
Green River Kentucky Straight Rye Whiskey is comprised of 95 percent rye and five percent malted barley and offers a distinct taste that leads with orange peel and fresh spearmint that rise through the vanilla and graham cracker base notes. A sound and medium finish offers slight rye spice, herbal tea and soft oak notes. The whiskey is a blend of four-to-six year old barrels that have all been distilled, aged and bottled at Green River Distilling Co. (DSP-KY-10).
“Green River Rye is approachable, easy drinking with a memorable finish. Rich in color and flavor, it truly shines at 95 proof,” said head distiller Aaron Harris. “This rye whiskey is a compelling addition to the growing Green River portfolio.”
Green River Kentucky Straight Rye is presented in the brand’s signature packaging – a horseshoe shaped bottle honoring the original labeling from 1885 – tells the story of the brand through glass with 10 notches on the brands horseshoe referencing DSP-KY-10, an ornate tax trip with the original tagline “The Whiskey Without Regrets,” and “The Pride of Owensboro” prominently displayed.
The new rye whiskey joins the flagship Green River Bourbon and Green River Wheated as the third expression in its core lineup. Presented at 95 proof (47.5 ABV) and line-priced with the rest of the portfolio, Green River Rye is offered at suggested retail price of $34.99, beginning Feb. 1.
Green River Distilling Co. will mark the launch with a special celebration on Feb. 1 with bottle sales beginning at 9 a.m. Throughout the day, four specialty VIP tours, led by Head Distiller Aaron Harris and National Brand Ambassador Caryn Wells, will give guests a behind-the-scenes look at Rickhouse B, a barrel strength tasting and a bottle of Green River Kentucky Straight Rye to take home. From 2 – 5 p.m. the community is invited to the distillery for music, food and cocktails featuring the new release. Tours and tastings are available online at greenriverwhiskey.com.
Green River Distilling Co. was purchased by Bardstown Bourbon Company in July 2022. Last year the brand launched Green River Wheated and Full Proof Single Barrel, expanded both within the U.S. and began exporting to Australia. This year, eight new markets will see Green River on the shelves including Nevada, Arizona, Oklahoma, Arkansas, Washington, Pennsylvania, Minnesota, Massachusetts. Green River is expecting to achieve nationwide U.S. distribution in the coming years.
Green River Kentucky Straight Rye Whiskey
MASH BILL:
95 percent Rye
5 percent Malted Barley
PROOF:
95 proof/47.5% ABV
SRP:
$34.99