Sugarlands Distilling Co. of Gatlinburg, Tennessee, announced the launch of Birthday Cake Sippin Cream, the newest addition to its award-winning portfolio of craft spirits. To celebrate the launch, Sugarlands is partnering with one of America’s most beloved sports families, the Golics – Mike, his wife Chris, Mike Jr., Jake, his wife Jenny, and Sydney and her husband, Ben Braunecker – as official brand ambassadors.
New Birthday Cake Sippin Cream is a 40-proof, rum-based cream liqueur with classic flavors of fluffy cake, sweet vanilla icing and sprinkles. The flavors represent a significant milestone for the company, which turns a decade old in 2024. Birthday Cake Sippin Cream will first be available as part of Sugarlands’ 10th birthday celebration on Saturday, March 9, at its downtown Gatlinburg distillery and soon at retailers nationwide.
Sugarlands has a long-standing relationship with the Golics, sponsoring the Golic Family Foundation Celebrity Golf Classic for the last two years. Welcoming the Golics as official brand ambassadors is the next evolution of the relationship. The Golics will collaborate with Sugarlands on content, events, and activations.
“Our family is thrilled to join the Sugarland family officially,” said Mike Golic. “We have enjoyed their spirits for quite a while now and could not think of a better group to collaborate with on a fun product.”
Along with launching the Birthday Cake, all ten Sugarlands Sippin Creams will receive a new look and refreshed packaging that will begin hitting shelves in the coming weeks.
“We’re excited to give our Sippin Creams a fresh, modern look that better reflects the flavors of each product and reflects the true spirit of our brand,” said Ned Vickers, Sugarlands founder and president. “Rest assured, while the outside may have gotten a makeover, the same great taste you love is still at the heart of every jar.”