Frey Ranch Distillery of Fallon, Nevada, announced its expansion into five new U.S. markets, including Texas, Oregon, Arizona, Ohio and Georgia. With these additions, Frey Ranch is now available in the on- and off-premise in seven key, strategic markets – which also includes its home state of Nevada, and California. Additionally, Frey Ranch announced a major sales win, as the American Whiskey brand will appear on shelves at 117 Albertson’s locations across Arizona and Nevada. The news comes as the brand celebrates its 10th year of distilling in Northern Nevada.
“We’re incredibly proud of the progress we’ve made since we laid down our first whiskey barrel 10 years ago. Now that we’ve put a significant stake in the ground in Nevada, we’re taking our farm-to-glass message to a wider audience of curious and discerning whiskey consumers. The rollout into these new markets over a 12-month period signifies that we’re taking a steady, but measured, approach to expanding our U.S. footprint,” said co-founder and whiskey farmer Colby Frey.
On the farming and distilling front, Frey Ranch has expanded to well over 2,000 acres of farmland to increase its corn, wheat, rye, and barley production. Furthermore, the company recently broke ground on a new 10,000 square foot aging warehouse – the company’s third warehouse of this size with a capacity to house approximately 8,400 barrels.
To mark the whiskey brand’s 10 years of distilling, later this year Frey Ranch will launch a special anniversary edition where its slow grown grains will take centerstage. The release will be timed to coincide with the company’s annual Whiskey Harvest, a period that begins in August and runs through October when Colby and his team cultivate and harvest their slow grown dent corn, winter wheat, barley, and rye that are used to make the brand’s portfolio of bourbons, ryes and specialty whiskeys.
The Frey family values a common-sense approach to sustainable farming, with Colby’s inspiration to build a distillery born from a desire to create a distinctive, long-lasting product from the quality grains his family has been growing and perfecting for generations. The family has long abided by the motto, “Be good to the land and the land will be good to you,” which is engraved on the bottom of each bottle of Frey Ranch whiskey.
Frey Ranch can be purchased in Nevada (Southern Glazers Wine & Spirits), California (Southern Glazers Wine & Spirits), Texas (Southern Glazers Wine & Spirits), Arizona (Breakthru Beverage), Georgia (Georgia Crown), Ohio, and Oregon, and online at www.shop.freyranch.com powered by Speakeasy. The tasting room is also open to the public every Saturday from 12-4p.m.