J. Rieger Partners with University of Missouri on Two New RTDs

Kansas City, Missouri-based J. Rieger & Co. has deepened its partnership with the University of Missouri with the launch of two new ready-to-drink canned cocktails under the Electric Park Canned Cocktails brand. After a successful launch of Six Columns Straight Bourbon in late 2023, the two Missouri institutions have come together again to release two canned vodka sodas with Mizzou branding that alumni and fans will love: CoMo Cocktail, with a robust raspberry flavor, and Truman Twist, featuring a subtle lemon flavor. Both are made with Rieger’s Vodka and flavored with real fruit juice.

The beverage team at J. Rieger & Co., known for its sophisticated and innovative cocktail program, created these two recipes with the warm-weather experience in mind—creating two beverages perfect for patio parties, weekends at the lake, tailgating and backyard bonfires. While made to be approachable and refreshing, the J. Rieger & Co. team brought the same attention to detail and quality expectations to these canned cocktails as they do the elevated bar program at the distillery.

CoMo Cocktail, coming in black Mizzou-branded packaging, features delicious, tart-yet-sweet raspberry juice, with big flavor, but never cloyingly sweet. Truman Twist comes in gold packaging, and is the quintessential vodka soda, with a subtle lemon flavor; it is extra light and refreshing and clears the palate quickly. Both are 4.5% ABV, and come in 4-packs of 12-ounce slim cans, available now at select retail locations in Kansas and Missouri, as well as at the J. Rieger & Co. Distillery. 

Most of the eye-catching cans feature the current Mizzou Tiger logo, but select cans will instead spotlight one of six vintage Tiger designs. True MU fans will want to collect all eight iconic designs. No matter which design you score, these vodka sodas deliver on a refreshing, delightful experience for any Mizzou fan. 

J. Rieger & Co. president and co-founder Andy Rieger said: “We were incredibly excited to work with Mizzou on these co-branded canned vodka sodas. After launching Six Columns Straight Bourbon, we were eager to continue our relationship and get these cans in motion. We think the packaging turned out amazing and the cocktails are the best-tasting vodka sodas on the market—perfect as the weather warms up. We know Tigers fans and alumni will love them.” 

To learn more about Electric Park, J. Rieger & Co. and its full lineup of spirits, as well as more information on the multiple first-class entertaining options at the distillery, please visit jriegerco.com

No Comments Yet

Comments are closed