Ole Smoky Named an Impact Hot Brand by M. Shanken

For the seventh consecutive year, Gatlinburg, Tennessee-based Ole Smoky Distillery has been named an Impact Hot Brand by M. Shanken Communications, a publisher in the U.S. Wine & Spirits industry, which is known for publications such as Wine Spectator, Impact, Market Watch, Food Arts, and Cigar Aficionado.

The full Hot Brand list and analysis for both spirits and wine will be featured in the March issue of Impact and the April issue of Market Watch. The criteria for this award is as follows: double-digit growth in 2021, 2022, and 2023 or at least 15% growth from 2022 to 2023 and a volume requirement of 200,000 cases this past year.

“Securing the ‘Hot Brand’ award for the seventh consecutive year is a testament to our quality products, innovative approach, and the hard work and dedication of our team,” says Robert Hall, CEO of Ole Smoky Distillery. “As we reflect on our growth in the past year and anticipate further expansion in 2024, the recognition holds special meaning for us. We are honored to receive this award.”

Founded in 2010, Ole Smoky is the first federally licensed moonshine distillery in East Tennessee and the No. 1 selling moonshine brand in the world. Each year, Ole Smoky welcomes over 5 million visitors to its four vibrant distilleries, and introduces multiple unique, and quality products each year, like Pink Lemonade Moonshine, Chocolate Peanut Butter Cream Moonshine and Moonshine Mandarins. This innovative engine utilizes the world’s best test market to fuel the wholesale business with products that have already been confirmed to appeal to consumers.

Today, Ole Smoky Moonshine and Whiskey can be found in all 50 states and over 20 countries around the world where liquor is sold. For more information, please visit www.olesmoky.com.

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