Balcones Distilling, The Other Art Fair Champion Independent Artists

Balcones Distilling and The Other Art Fair, two trailblazing brands redefining the art and whisky spaces, are thrilled to announce a new partnership for its upcoming circuit of spring fairs. 

The Waco, Texas-based distillery, recently named World’s Best Craft Producer of the Year 2024 at the World Whiskies Awards, and global art fair program are joining forces because of a shared commitment to foster creativity, pursue innovation and champion originality. Balcones is at the forefront of the whisky revolution in Texas, and is known for its whisky that comes from a different “place.” The distillery is forged on a fault line where two opposing landmasses meet, fueling an energy and creative heat that drives Balcones’ continuous journey of experimentation and innovation.

At the heart of the partnership is the “Spirit of Balcones: Artist in Residence Program,” a new initiative to empower artists to transcend traditional studios and create artwork that showcases their interpretation of bold, free thinking, reinvention, and embracing the magnetic sense of possibility that comes from expressing your full self. 

“The partnership with The Other Art Fair is a natural fit because of Balcones’ commitment to creativity and supporting the arts. Led by a distilling team that has a background in art, music, writing and a head distiller who is a master in both whisky and ceramics, Balcones sees whisky as an art form – a delicate dance between science and soulful expression,” said Frank Dudley, brand director of Disruptive Whiskies at DIAGEO. 

In addition to the Artist in Residence program, attendees 21+ years old on site at The Other Art Fair will have the chance to connect with members of the Balcones distillery team, savor hand-crafted Balcones cocktails and try various Balcones whiskies at each fair’s sample station.

“This partnership is not only a chance to introduce our whiskies to attendees throughout the three weekends, but it allows us the opportunity to support The Other Art Fair in their mission to celebrate the possibility that comes from limitless creativity and expressing one’s full self, an ethos we at Balcones share,” said Dudley.

In the art world, The Other Art Fair combines boundary-pushing yet affordable works with immersive installations, performances and the odd tattoo or taxidermy class, believing that art shouldn’t be confined to convention or rule, and how people enjoy it shouldn’t be either. 

“Balcones’ and our shared values of independence and creativity form the foundation of this collaboration,” said Ryan Stanier, founder of The Other Art Fair. “Our mission is to reframe how art is experienced, showcasing the creations of independent artists and striving to dismantle the hurdles to artistic participation by championing affordable pieces. Now with Balcones as a partner, we look forward to inspiring art enthusiasts and whisky aficionados alike through an exciting program of events and initiatives.”

The Artist in Residence program will debut at The Other Art Fair Los Angeles April 4-7 at the Barker Hangar in Santa Monica, Calif., with painter and muralist Madeleine Tonzi of Los Angeles, followed by The Other Art Fair Dallas May 9 – 12 and The Other Art Fair Brooklyn May 16-19. An individual artist will be selected in each city, and their work will be on display for the first time at their respective fairs.

“Expressing our shared appreciation for boldness, excellence in design, and dedication to create, I am honored to collaborate with Balcones,” said Madeleine Tonzi, Los Angeles Artist in Residence, drawing inspiration from the wide-open skies, expansive views, and the sense of freedom and exploration of the western landscape where she was raised.  

In the weeks leading up to The Other Art Fair, participating bars in Los Angeles, Dallas and Brooklyn will also be offering Balcones cocktails to celebrate the fairs. Visit for a full list of participating locations.

Additional details on The Other Art Fair can be found here. For more information on Balcones Distilling, and where to purchase your own whisky, visit

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