Whiskey Del Bac Hires Scott Richardson as Sales Director Focused on California Market

Scott Richardson

Tucson, Arizona-based Whiskey Del Bac is pleased to announce its hiring of Scott Richardson as sales director in the West Coast. In his new role, Richardson will be responsible for growing the entire Whiskey Del Bac portfolio across coastal markets with a special focus on building the brand’s footprint in California.

“We couldn’t be more fortunate to have someone of Scott’s caliber lead our efforts in the biggest whiskey market in America,” said Jake Wheatley, vice president of sales and marketing for Whiskey Del Bac. “We know that Scott will leverage his experience with new and existing wholesale and retail partners to make California our No. 1 market in the U.S.”

Richardson comes to Whiskey Del Bac with 13 years of spirits-focused experience across large and small suppliers of single malt whisky, bourbon, rye, tequila, mezcal, vodka, gin, rum, brandy, aperitifs and ready-to-drink beverages. Following his impactful years growing the spirits portfolio at GALLO, Richardson’s last three roles helped grow three different brands — one whiskey, one tequila, and one ready-to-drink cocktail — before each brand was acquired by MolsonCoors, Pernod Ricard, and Constellation Brands, respectively. 

“My expertise is in building ultra premium brand strategies and distilling them into initiatives that drive national growth across must-win markets,” Richardson said. “I have a deep understanding of the challenges behind early-stage brand growth and portfolio expansion, all of which I’m thrilled to put behind a product as interesting and dynamic as Whiskey Del Bac.”

That deep understanding comes from his most recent role with Blue Run Spirits and his nine-year tenure at GALLO, where he co-managed two imported single malt whiskies and helped build new sales and marketing capabilities across the ever-expanding portfolio of GALLO’s craft spirits. Between his years with whisk(e)y brands and his learnings from working with under-represented spirits, he is uniquely suited to help Whiskey Del Bac grow into new regions in the West Coast. 

Born and raised in Orange County, Richardson graduated from the University of San Diego with a bachelor’s in business administration and a focus in international marketing from Florence University of the Arts in Italy. 

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