West Fork Announces Partnership with the Boilermaker Alliance and Purdue Athletics

Indianapolis-based West Fork Whiskey Co. is proud to announce a collaboration with the Boilermaker Alliance, Purdue University’s exclusive NIL collective, in order to commemorate Purdue’s 2023-24 men’s basketball season. The historic season included a Big Ten Championship and culminated in a Final Four appearance with a national runner-up finish. This special edition bourbon, aptly named The Alliance Bourbon, helps mark a significant accomplishment for Purdue Athletics allowing for its fans to celebrate and commemorate this achievement with a product that is blended to perfection.

The Alliance Bourbon will be released as a limited batch of approximately 10,000 bottles, featuring a unique blend of different mash bills of 4+ year old bourbons. This release was designed to mimic the recent achievements of Purdue men’s basketball.

Just as these bourbons have been carefully aged and selected to develop to their full potential, so too has the Purdue basketball team matured and harmonized their skills and teamwork over the past four years to reach their peak performance.

West Fork Whiskey Co. has worked closely with the Boilermaker Alliance and Purdue Athletics to curate this opportunity for fans to celebrate all over the country & for every bottle of bourbon sold, West Fork will contribute 25% of sales to the Boilermaker Alliance in order to create financial opportunities for student-athletes.

The bourbon will be available for distribution throughout Indiana and online via a partnership with Seelbach’s. West Fork Whiskey ensured the label design for The Alliance Bourbon’ embodies the spirit of Purdue and its storied 2023-24 season.

“This partnership represents a milestone for West Fork Whiskey Co. as it’s our biggest specialty release to date,” said Blake Jones, co-CEO of West Fork Whiskey Co., “We are excited to celebrate Purdue’s remarkable 2023-24 season, and a university that contributes so much to enrich the Indiana agricultural community.”

“We are thrilled to partner with West Fork Whiskey to bring this special collector’s edition bourbon to life – West Fork has been the perfect partner during this process to ensure we create something for fans and alumni to cherish and remember this special season, while generating creative revenue streams that benefit our student-athletes,” said Dave Neff, CEO of Boilermaker Alliance.

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