In celebration of Pride Month, Fierce & Kind Spirits, a San Diego-based spirits company known for its commitment to inclusivity and diversity, launched limited-edition Pride bottles housing the brand’s iconic straight bourbon (which has fittingly been renamed gay bourbon), newly launched Single Barrel Cask Strength bourbon and award-winning American vodka, as a vibrant tribute to the LGBTQ+ community.
Fierce & Kind’s mission extends beyond crafting award-winning spirits; the brand was founded with the intention to support underrepresented communities in building access to fair housing, food security and educational opportunities to ultimately provide economic equity and combat social injustice in these communities.
As a testament to this mission, Fierce & Kind is donating 25% of the proceeds from these special Pride bottles to The San Diego LGBT Community Center, which supports the health, wellbeing and human rights of the full diversity of San Diego’s LGBTQ community through targeted programs and services. Through its work for the betterment of the full San Diego region, the organization annually provides more than 80,000 direct service visits to San Diego community members through its events, activities and advocacy.
Fierce & Kind co-founders, Basem Harb and Cyndi Smith, believe that strong, vibrant communities empower individuals to chase their dreams, whether through entrepreneurship or other endeavors. With this launch, they aim to showcase the importance of uplifting one another and playing a part in making the whiskey community a more inclusive space.
By purchasing a limited-edition Pride bottle, both new and seasoned spirits enthusiasts can join Fierce & Kind in supporting The San Diego LGBT Community Center’s mission to promote LGBTQ health and human rights. Bottles are available for purchase online at fiercenkind.com/collections/limited-pride-release.