Steric Systems Inc., a Culver City, California-based technology startup that uses an advanced patent-pending electromagnetic process to help improve the quality of wine and spirits, has announced the appointment of Dan Huntsberger as chief revenue pfficer.
Dan will spearhead efforts to expand Steric’s presence across distilleries and wineries, leveraging his extensive 30-year background in Food & Beverage processes.
Prior to joining Steric Systems in the newly created role, Dan served as vice president and general manager of Pall Food & Beverage, where he was instrumental in shaping strategic decisions and successfully expanding into new markets. His expertise in revenue generation, market development, and strategic leadership will play a crucial role in Steric Systems’ growth strategy.
“I am excited about the opportunity to join the team at Steric Systems and help them grow into new markets while delivering exceptional value to our clients,” said Huntsberger. “This innovative and award-winning technology will significantly impact distilled spirits and wine producers alike.”
Throughout his career, Dan has created a reputation for fostering strong client relationships and implementing lean methodologies to enhance operational efficiency. His commitment to continuous improvement aligns seamlessly with Steric Systems’ ethos of innovation and client focused solutions.
Steric System’s innovative technology works by pumping the spirit or wine through a dynamically adjusted electromagnetic field. The energy from that field causes changes to many of the compounds in the spirit. By adjusting the intensity and characteristics of the field, Steric can fine-tune the process for each individual spirit or wine to produce different combinations of changes in those compounds, resulting in noticeable enhancements in flavor, aroma, and mouthfeel. There is no filtration, nothing is added or removed, and there is no waste stream.
The cutting-edge technology won the Innovation of the Year award in 2023 from the Distilled Spirits Council of the United States.
“We are thrilled to welcome Dan to our senior leadership team,” said William Fay, CEO of Steric Systems. “His proven ability, extensive experience, and talent for hiring top performers will significantly bolster our efforts to expand our sales and solutions team to meet the growing demand for our groundbreaking technology. Dan’s deep industry relationships and expertise in developing successful business strategies will be invaluable, accelerating our mission to redefine industry standards and drive sustainable growth.”