In celebration of the 150th anniversary of the Manhattan cocktail, Great Jones Distilling Co. is teaming up with New York Magazine to host an exclusive bartender competition that invites bartenders to put a modern twist on this classic drink.
Great Jones Distilling Co. and New York Magazine are challenging bartenders from across the tri-state area to put their own twist on the classic Manhattan using Great Jones Distilling Co.’s line-up of New York-made whiskey. As the only whiskey distilled in Manhattan since Prohibition, Great Jones Bourbon is the natural choice for this iconic cocktail.
The Manhattan competition invites bartenders to showcase their creativity by submitting unique twists on the classic Manhattan, with Great Jones Bourbon as the centerpiece, providing an opportunity for bartenders to gain recognition and be part of a campaign that honors one of New York’s most beloved cocktails.
Overview: The challenge is simple: craft a Manhattan that both honors the history of the iconic cocktail and brings something new to the table. This is a chance for bartenders to showcase their creativity and contribute to a campaign that celebrates New York’s vibrant cocktail culture. Submissions are open until October 1, 2024, and the competition aims to engage the trade community, driving both volume and brand affinity for Great Jones Bourbon through this exciting challenge.
The Prize: The stakes are high—the bartender who crafts the winning Manhattan will not only earn the prestigious title of the Manhattan, Manhattan bartender but will also receive a grand prize of $5,000 USD and a digital feature in New York Magazine.
Entry Page: https://greatjonesmanhattancompetition.com/entry