Los Angeles-based Filmland Spirits has announced a partnership with Twenty20 Beverages that will triple the company’s existing footprint and provide national retail availability for its portfolio of American ryes, straight bourbons and blended straight bourbons.
Launched in 2022, Filmland Spirits was born from an enthusiasm for whiskey, a passion for movies and a dedication to storytelling. The Filmland team believes that every whiskey has a story, and every story deserves a whiskey. The result is a wildly creative pairing of an original retro B-Movie concept—complete with monsters, robots and over-the-top plots—with a delicious and unique whiskey, each of which has already won a gold Medal or higher. Even the bottles tell part of the story as they are custom designed to reflect a mid-20th century style reminiscent of old movie houses and feature movie posters as labels.
“We are thrilled to embark on our new partnership with Filmland Spirits,” said Ashley Burnette, partner, Twenty20 Beverages. “With Filmland, the quality is definitely in the bottle, and they are not afraid to be non-traditional in an industry that is very traditional. We love their new, fresh and innovative approach to marketing, that is really needed in the spirits industry.”
“Since releasing our first bottles a little more than two years ago, we’ve earned the respect of industry experts as well as a collection of awards from some of the country’s most respected spirits competitions,” said Kristin Killpack, co-founder and vice president of sales, Filmland Spirits. “Consumers across the country have shared this sentiment, but as a craft brand it can be hard to grab the attention of the huge multi-national beverage companies without whom growth is an uphill battle.
“By collaborating with the Twenty20 team, we have immediate access to an experienced sales and marketing team across the United States, which will help us get our products and the Filmland experience in the hands of consumers who until now have only been able to read about how delicious our whiskeys are,” she added.
Click here to learn more about the Filmland Spirits portfolio.