Gig Harbor, Washington-based Heritage Distilling Holding Co. has announced its expansion into the western Colorado market through its strategic partnership with Innermountain Distributing Co. The new marketing relationship will scale the reach of Heritage’s acclaimed craft spirits, making them available at select on-premise and off-premise retailers throughout the western portion of the state.
Heritage’s award-winning suite of spirits now offered in Colorado includes Cocoa Bomb, Stiefel’s Select, Ghost Pepper Vodka, Lavender Vodka, Florescence Vodka, Huckleberry Vodka, Blood Orange Vodka, Salute Series’ D-Day Land and Air, and ARMY SOF.
“Heritage Distilling’s expansion into Colorado underscores our commitment to delivering high-quality spirits and supporting the communities we serve,” said Heritage Distilling co-founder and CEO, Justin Stiefel. “Partnering with Innermountain Distributing, a family-owned business with strong military veteran leadership, aligns with our values and mission. We look forward to sharing our unique offerings with the Rocky Mountain region and the positive impact this partnership will bring to our company.”
Innermountain Distributing Co. general manager, Heathe Poston, a retired Green Beret and U.S. Army veteran, expressed: “We are honored to introduce Heritage Distilling’s exceptional craft spirits to Colorado. As a veteran-founded brand with a profound commitment to giving back to the Special Operations community, Heritage aligns perfectly with our values. I personally followed Heritage and its products when I was deployed at Joint Base Lewis McChord in Washington, and quickly became a fan of its products and its commitment to our military personnel and their families. When I joined the team at Innermountain, Heritage was the first brand I sought out to add to our portfolio. This partnership is a significant addition for our team and a step forward in supporting efforts like Heritage’s Salute Series program that benefits the veteran community.”
Created by Heritage in November 2023, the Salute Series is a super-premium whiskey collection dedicated to honoring, celebrating, and raising funds for organizations supporting U.S. military veterans and their families. Since its inception, the program has raised more than $130,000 for partner charities in less than a year.
What Heritage initially started as a limited fundraising initiative with 1st Special Forces Group (Airborne) – raising nearly $150,000 for Special Forces-related charities local to Joint Base Lewis-McChord eight years ago – has evolved into a nationwide initiative through partnerships with organizations such as: Green Beret Foundation, The Honor Foundation, Marine Raider Foundation, Joint Task Force K9s (JTFK9s), Shields and Stripes and others. Non-profit organizations interested in raising funds for their organizations through the program can complete an intake form on the Heritage Salute Series webpage.
Founded in 2011, Heritage Distilling has built a stellar reputation, earning accolades from prestigious institutions such as the American Distilling Institute, the San Francisco World Spirits Competition, and the World Whiskey Awards. The company’s expansion into Colorado will allow consumers to experience a diverse lineup of craft spirits.
For more information about Heritage Distilling Company and its products, or for wholesale inquiries, please visit heritagedistilling.com.