Long Road Distillers of Grand Rapids, Michigan, has unveiled Uncharted Zero Proof Cocktails, a new line of canned cocktails that challenges the notion of what an alcohol-free beverage can be. With Uncharted, Long Road has elevated the zero-proof category, delivering bold, premium flavors that rival—some say even surpass—traditional cocktails.
Crafting Without Compromise
At Long Road, crafting a zero-proof cocktail wasn’t about creating an alternative—it was about raising the bar. The goal was clear: to design a beverage that delivers the depth, complexity, and balance of a fine cocktail, all without alcohol. With Uncharted, the team has achieved just that.
“This wasn’t about mimicking what’s already out there,” said Jon O’Connor, co-founder of Long Road Distillers. “Uncharted was born from a desire to offer a zero-proof cocktail that stands on its own—a drink that delivers every bit of the craftsmanship and care people expect from Long Road, whether or not alcohol is part of the experience.”
The result is a lineup that’s bold, flavorful, and uncompromising, inviting drinkers to discover the true potential of the zero-proof category.
The Rise of Zero-Proof
The zero-proof market is experiencing unprecedented growth, with non-alcoholic beverages now representing a $493 million segment in the U.S., growing 33% year-over-year. Categories like ready-to-drink (RTD) non-alcoholic cocktails are leading the charge, with triple-digit increases in sales over the past year.
This shift is being driven by mindful drinkers—those embracing wellness-focused lifestyles and the “sober-curious” movement—who seek beverages that deliver the craft and complexity of traditional cocktails without the alcohol. It’s a category no longer defined by substitutes, but by premium, innovative products that cater to both abstainers and those moderating their intake.
“Zero-proof isn’t just a trend—it’s a reimagining of what a great drink can be,” said O’Connor. “With Uncharted, we’re proud to be part of this movement, offering zero-proof cocktails that stand as exceptional, thoughtful, and bold as anything we’ve ever crafted.”
Flavors That Redefine Zero-Proof
Each flavor of Uncharted was meticulously crafted to excite the palate and inspire discovery:
· Chinotto: A zesty, citrus-forward blend with layers of bitter complexity.
· Lemongrass Mule: A refreshing twist on a classic, balancing bright lemongrass with warm ginger.
· Red Amaro Spritz: A bittersweet medley of botanicals, perfect for those who seek balance in every sip.
· Lavender Lemonade: A soothing yet vibrant floral-forward take on a timeless favorite.
“With Uncharted, we set out to create cocktails that don’t just ‘replace’ alcohol, but offer a full sensory experience,” said Kyle VanStrien, co-founder of Long Road Distillers. “These aren’t substitutes—they’re the new standard for what zero-proof can be.”
A Story in Every Sip
The name Uncharted reflects the spirit of exploration and innovation that drives Long Road Distillers. Every detail of the brand was designed to spark curiosity and connection:
· The lighthouse, inspired by the lighthouse on Michigan’s Beaver Island, symbolizes guidance and the comfort of home.
· The geopin, a nod to modern-day explorers, represents the tools we use to navigate life’s adventures.
· Topographic patterns trace the paths we carve, celebrating the uncharted journeys we all take.
· The swallow, a harbinger of safe travels, embodies optimism and bold beginnings.
This thoughtful design reinforces Uncharted’s message: it’s not just a drink—it’s an experience, a story, and an invitation to explore.
Rooted in Excellence, Built for Discovery
Since its founding in 2015, Long Road Distillers has been defined by a commitment to crafting exceptional products that stand apart. With Uncharted Zero Proof Cocktails, that ethos remains firmly at the center. Every can reflects Long Road’s belief that great beverages—whether zero-proof or otherwise—should deliver complexity, creativity, and above all, an unforgettable experience.
“We approached Uncharted with the same passion and precision we bring to our award-winning spirits,” said VanStrien. “This isn’t just about creating something new—it’s about creating something exceptional.”
Availability and Pricing
Uncharted Zero Proof Cocktails are available now at all Long Road Distillers locations and select retailers across Michigan, with expanded distribution planned throughout December. Each 4-pack has a suggested retail price of $9.99, offering a premium yet accessible option for zero-proof enthusiasts and curious newcomers alike.
For more information, visit www.unchartedzeroproof.com.