Trailblazing the realm of zero-proof spirits, Seattle-based The Pathfinder proudly unveils its latest concoction: The Pathfinder Negroni, a ready-to-drink non-alcoholic Negroni. This meticulously crafted, non-carbonated elixir captures the essence of the classic Negroni cocktail, offering intrepid imbibers a convenient companion for spontaneous outings and convivial gatherings alike.
This proper stirred cocktail is designed for modern convenience and is packaged in 200ml cans with two servings per can. Available in 4-packs ($20) and 24-packs ($114), The Pathfinder Negroni is made with a bespoke non-alcoholic red bitter and gin, each crafted to perfectly complement the original Hemp and Root liquid. The Pathfinder Negroni delivers the same superb quality and bad vibe destroying properties as the original patented elixir, meticulously made for a consistently delicious libation every time. This brand new ready-to-drink Negroni is a fervently delicious foray into new cocktail dimensions and is available now.
“We’re ecstatic to chart new territories with The Pathfinder Negroni,” declared Guy Escolme, co-founder of The Pathfinder. “Our mission has always been to craft bold, unforgettable flavor odysseys that defy convention. This Negroni delivers the depth and sophistication of a classic stirred cocktail, now in a format that accompanies you wherever your path leads.”
As the non-alcoholic beverage frontier expands, with projections for the non-alcoholic category soaring to incremental growth of $4B by 2028, The Pathfinder continues to lead the charge. Following acclaim of Hemp and Root—hailed as the “non-alcoholic Pappy Van Winkle”—The Pathfinder Negroni is poised to become an essential provision for cocktail enthusiasts and mindful explorers alike.
A HERITAGE OF BOTANICAL ALCHEMY
Since its inception in 2021, The Pathfinder has captivated the senses with a distinctive zero-proof spirit, distilled from fermented hemp, Douglas fir, sage, juniper, saffron, wormwood, and angelica root. Its unparalleled herbaceous flavor and versatility have inspired a legion of bartenders and curious drinkers, solidifying its status as a vanguard in the no- and low-alcohol movement.
“The Pathfinder has revolutionized the beverage landscape,” remarked Steven Grasse, co-founder and creator of renowned brands like Hendrick’s Gin and Sailor Jerry Rum. “With our new Negroni RTD, we’re elevating zero-proof cocktails to uncharted heights, delivering an experience that rivals the classic cocktail—sans alcohol, yet brimming with bold flavor.”
Joining the original elixir (The Pathfinder Hemp and Root, $39.99, 700ml), The Pathfinder Negroni redefines the art of drinking. Designed to shatter the mundane and elevate the moment, this libation embodies the unparalleled quality and vibe-enhancing properties that have garnered The Pathfinder a cult-like following.
Available to buy now at drinkthepathfinder.com – The Pathfinder Negroni will be available for adventurous imbibers beginning Jan. 15. For more information, embark on a journey to drinkthepathfinder.com.