Frey Ranch Distillery of Fallon, Nevada, announced its expansion into two new U.S. markets, including Colorado and Illinois. With these additions, Frey Ranch is now available in the on- and off-premise in 15 key, strategic markets—which also includes Nevada, California, Texas, Ohio, Oregon, Georgia, Arizona, Tennessee, Florida, Michigan, Virginia, New Mexico and Indiana.
“We’re excited to introduce the Frey Ranch portfolio to Colorado and Illinois—giving these markets a taste of true farm-to-glass whiskey with the grains we grow and harvest exclusively on our farm. What’s also exciting is the groundswell of interest in estate distilling across the wider whiskey world. Frey Ranch has always centered the conversation around the importance of grains in whiskey production, and we look forward to sharing our knowledge with bartenders, retailers, and ultimately consumers, about farming, terroir, and common-sense sustainability,” said Colby Frey, co-founder and whiskey farmer at Frey Ranch Distillery.
The Frey family values a common-sense approach to sustainable farming, with Colby’s inspiration to build a distillery born from a desire to create a distinctive, long-lasting product from the quality grains his family has been growing and perfecting for generations. The family has long abided by the motto, “Be good to the land and the land will be good to you,” which is engraved on the bottom of each bottle of Frey Ranch whiskey.