Lovingston, Virginia-based Virginia Distillery Co. is joining Charter Brands’ growing portfolio of whisk(e)y from around the world, including Agitator and Milk & Honey; Charter Brands will be tasked with introducing the brand to new markets in Europe, Africa, LATAM, and APAC.
“We are delighted to welcome Virginia Distillery Co. into the Charter Brands portfolio as we continue to build a world-class new world whisk(e)y portfolio,” said Matt Ashton-Melia, managing director of Charter Brands. “American Single Malt Whiskey as a category has tremendous potential, and the recent TTB ruling will only lend weight to our efforts in scaling this fantastic brand globally.
“We would like to thank the team at Virginia Distillery Company for the way in which negotiations have been handled, with a special mention to Andrew Meissner, chief commercial officer. Charter Brands will work tirelessly in the years that follow to ensure that we do the brand justice and that it commands a position central to the category internationally.
“As with all brands in the Charter Brands portfolio, Virginia Distillery Company’s range of products will be available for collection from Amsterdam Warehouse Company, offering our distribution partners a consolidated collection location.”
Added Gareth Moore, CEO of Virginia Distillery Company: “We are excited to partner with Charter Brands to introduce our luxury offering, Courage & Conviction, and our premium range, Virginia Distillery Co., American Single Malt Whiskies to international single malt whisky enthusiasts. With the recent TTB recognition of American Single Malt Whisky as an official category, this collaboration is both timely and significant. Building on our existing export efforts across Canada, South Korea, and Taiwan, and leveraging Charter Brands’ international market expertise, we believe now is the perfect time to invest in global expansion. We are confident that this partnership will elevate our brands’ presence and contribute to the growing worldwide appreciation of and interest in American Single Malt Whisky.”