Von Payne Spirits of Clearwater, Florida, is proud to announce a new distribution partnership with Premium Brands of Northwest Arkansas. This collaboration marks a major step in Von Payne Spirits’ rapid national expansion, bringing its distinctive black currant-infused whiskey to a new audience of whiskey enthusiasts and cocktail lovers.
Known for its iconic gargoyle pour spout, deep, complex taste profile, and exceptional sell-through velocity, Von Payne Black has earned a cult following among consumers and bartenders alike. This partnership ensures that Arkansas will now have access to a whiskey experience unlike anything else on the market.
“Whiskey drinkers today are looking for more than just a great spirit—they want a story, an experience, something that stands out,” said Shawn Harlan, vice president of sales & marketing at Von Payne Spirits. “With Premium Brands’ expertise and strong market presence, we’re excited to introduce Von Payne Black to Northwest Arkansas and continue our mission of bringing this one-of-a-kind whiskey to more consumers nationwide.”
Premium Brands of Northwest Arkansas brings decades of industry knowledge and a deep network of on-premise and retail partners, making them the perfect distributor to launch Von Payne Black in this dynamic market.
“We are thrilled to partner with Von Payne and bring its game-changing whiskey to the Arkansas market. We can’t wait to share this intriguing product with our customers,” said, Heath Sutherlin, vice p[resident at Premium Brands of NWA.
As demand for unique, high-quality craft spirits continues to grow, Von Payne Black is positioning itself as a must-have for whiskey lovers who crave something extraordinary. With national expansion plans well underway, this partnership is another milestone in the brand’s journey toward becoming a global powerhouse in the whiskey world.