Indianapolis-based Mom Water, the original, non-carbonated spirit water, announced today the launch of its newest, limited-edition flavor, Louise – Citrus Cucumber. Inspired by the fresh, hydrating flavors of spa water, Louise delivers a light and crisp taste, perfect for summer sipping. Louise is now available on shelves across more than 20 states and for direct-to-consumer online sales in convenient 4-packs.
“We wanted to create a flavor that feels like pure refreshment in a can, and Louise does just that,” says Jill Morrison, co-founder of Mom Water. “Think spa day in a can – but with a bit more fun. We can’t wait for everyone to sip, relax, and enjoy this limited-edition release.”
Like several other flavors, this one holds personal significance to the founders, named in honor of co-founder Jill Morrison’s mom. Louise also answers a long-standing fan request for a cucumber-infused flavor, making it an instant crowd-pleaser.
Product specs include
● 12-ounce cans
● ABV: 4.5%
● SRP $9.99-$12.99, 4-packs
● 0 carbonation
● 0 sugar, 0 carbohydrates, 0 artificial flavors, 0 artificial sweeteners, GF
● 90 calories
Louise marks Mom Water’s 10th personality-driven flavor and second limited-edition seasonal release. The brand also recently expanded its 4-pack lineup to include two fan favorites, Mary (Apple Melon) and Kathy (Blackberry Lime.) Additionally, Mom Water is now calling on its fans to help name another new flavor, due to launch next year.
For more information and to participate, visit www.drinkmomwater.com and follow on social media @drinkmomwater.