Von Payne Spirits of Clearwater, Florida, is thrilled to announce its partnership with Atlanta Beverage Co. to bring its bold, black currant-infused whiskey to Georgia. This collaboration marks a significant step in Von Payne’s national expansion, ensuring whiskey lovers across the state can experience the Best Infused Whiskey, as recognized by the San Francisco Spirits Awards.
“Georgia has been a key target for us, and partnering with Atlanta Beverage—one of the most respected distributors in the region—is a game-changer,” said Shawn Harlan, vice president of sales & marketing at Von Payne Spirits. “Their expertise and reach, combined with our iconic gargoyle pour spout and unparalleled taste profile, will make Von Payne Black a standout choice for retailers, bars, and consumers alike.”
Von Payne Black is a premium blended whiskey infused with all-natural black currant, offering a smooth yet bold taste that challenges whiskey norms. The brand’s unique presentation, featuring a lavish gargoyle pour spout, has captivated whiskey enthusiasts and collectors, fueling rapid growth across multiple markets.
“At Atlanta Beverage, we pride ourselves on bringing exceptional and innovative brands to the Georgia market,” said Charles Crouse, director of wine & spirits at Atlanta Beverage Co. “Von Payne Black is a standout product—not only for its bold, award-winning flavor but also for its striking presentation and unique appeal to whiskey enthusiasts. We’re excited to partner with Von Payne Spirits and introduce this one-of-a-kind infused whiskey to our customers across the state.”
With its expansion into Georgia, Von Payne Spirits is set to engage consumers through high-impact tastings, on-premise activations, and strategic retail partnerships, ensuring strong sell-through and brand loyalty.