Four Branches Bourbon, the premium, veteran-owned whiskey brand, has announced that Dillon Carmichael, the emerging country music artist, is its newest brand champion.
Carmichael, the Kentucky singer-songwriter, rose to fame in 2018 after his critically acclaimed “Riser House” debut. He has gained national attention for his deep troubadour voice. Rolling Stone named Carmichael as “country music’s most convincing young star since Chris Stapleton,” and The New York Times compared him to Randy Travis in his album “Hell On An Angel”. Many of his releases have quickly grown in popularity and risen on radio charts. He was named to several Artist to Watch lists, including Billboard, Rolling Stone, Taste of Country and Pandora.
“We’re thrilled to be working with Dillon,” says Rick Franco, co-founder of Four Branches Bourbon. “Country music and bourbon are both quintessentially American and go hand-in-hand, but more importantly, Dillon’s interest in supporting the community aligns with our mission of raising awareness and funds to support veteran and first responder nonprofits.”
Through this partnership, Carmichael will amplify Four Branches’ message of “Serve Honorably. Drink Honorably,” and “Sip to Remember” during his upcoming shows throughout the summer. Fans will have an opportunity to learn more about the Four Branches’ mission and taste the bourbon during exclusive pre- and- post-show activations.
“I’m honored and excited to be joining the Four Branches’ team and work to raise awareness of the mission to honor the heroes among us and raise a glass to those who have served and continue to,” says Carmichael.
Four Branches launched in 2023 and is the only spirits company founded by four veterans representing four branches of the armed forces—U.S. Army, Navy, Air Force, and Marines. The company is committed to giving back and supporting the veteran and first responder community. Since its founding, more than $420,000 has been donated to veteran and first responder nonprofits.