The Bitter Truth, makers of award-winning bitters, liqueurs and spirits, proudly announce the launch of Hazy Hops Bitters, a bold and aromatic new expression that joins the company’s acclaimed portfolio cocktail bitters from all-natural flavors.
Inspired by Bavaria—home of The Bitter Truth and one of the world’s oldest and most revered hop-growing regions—Hazy Hops Bitters is a tribute to over 1,000 years of hop cultivation and innovation. Crafted from a unique blend of spirits, Caribbean rums, aromatic hops, citrus peels, dried fruits and carefully selected botanicals, this new flavor delivers a multidimensional flavor.
Piney aromas and grassy notes unfold into layers of dried fruit, subtle earthiness, smoke and citrus, culminating in a bitters that brings a distinctive twist to classic cocktails. Ideal for enhancing a Negroni, Manhattan, Gin & Tonic, or Daiquiri, Hazy Hops Bitters also lends complexity to lemonades, sodas, and low or no-alcohol creations.
Bottled at 44% ABV (88 PROOF) and available in a 200ml format, The Bitter Truth Hazy Hops Bitters will be available beginning July 2025, with a suggested retail price of $22.99.
Founded in 2006 by professional bartenders Alexander Hauck and Stephan Berg in answer to a lack of high-quality bitters available in the market, The Bitter Truth is now distributed globally through its worldwide distribution partner Haromex Development GmbH and includes a portfolio of over 20 different products. The Munich-based company also produces Tiki Lovers Rum, both available in the USA exclusively through NJ based Worldwide Libations, LLC.