Old Dominick announces the launch of its reformulated Memphis Vodka, crafted to deliver exceptional smoothness and clarity while maintaining the brand’s commitment to accessible pricing.
Using pristine Memphis aquifer water, charcoal filtration, and a multi-step distillation process, Old Dominick Memphis Vodka delivers what the distillery calls “an even cleaner, crisper version of the profile vodka drinkers desire.”
“We’ve taken everything we learned from our previous vodka and completely reimagined it,” said Chris Canale, owner of Old Dominick Distillery. “The distillation process results in extraordinary smoothness while preserving character, and when combined with Memphis’s natural aquifer water, we’re creating something truly special that happens nowhere else.”
Indeed, Old Dominick’s competitive advantage lies in its use of Memphis Sand Aquifer water, which undergoes natural filtration through sand and gravel layers.
According to Lead Distiller, David Valentine: “The distinct character of our hometown water, including its minimal impurities and incredible clarity, enables us to distill the purest expression of what a vodka should be.”
Premium Quality, Accessible Price
Old Dominick Memphis Vodka maintains the brand’s commitment to premium quality at an affordable price point, making thoughtfully crafted spirits accessible to a broader audience. The product replaces the brand’s previous vodka in the marketplace and is available at retailers throughout the Mid-South.
Next time you order a favorite cocktail, Canale hopes you’ll ‘Make it Memphis’. “It truly becomes a Memphis Martini, or Memphis Mary when you order it with Old Dominick Memphis Vodka.”