Louisville-based artisanal cocktail brand Bluegrass Bitters announced the launch of its 5-Spice Orange Bitters and Smoky Simple Syrup — the first installment of the new boutique brand’s uniquely-curated product line. For more information, visit bluegrassbitters.net.
Founded by Shawn Herbig, Louisville native and president and founder of market research and data analytics firm IQS Research, Bluegrass Bitters is Shawn’s long-awaited brainchild.
“My wife and I have always loved the experience of sharing well-made, well-balanced cocktails at home with friends,” said Herbig. “It has taken time, trial and error, but we have perfected these products to represent the heritage and authenticity of the bourbon culture. These products feature the highest quality ingredients, and I truly believe they will raise the bar for the bourbon cocktail experience.”
The Kentucky Proud certified product line is designed to target professional mixologists as well as at-home bartenders, with additional homemade bitters products projected to launch later this year and in 2026.
The 5-Spice Orange Bitters is comprised of a unique combination of orange citrus and a blend of spices fit for a variety of classic cocktails including an old fashioned and Manhattan.
The Smoky Simple Syrup boasts a smooth sweetness coupled with a complex blend of smoky flavor to add a distinctive, standout flavor to any recipe.
“Our Bluegrass Bitters Smoky Simple Syrup infuses every sip of the drink with smooth, sweet smokiness. When this is blended with our 5-Spice Orange bitters and your favorite bourbon or rye, you get a sophisticated cocktail that both enthusiasts and novices can enjoy,” said Herbig.
The 5-Spice Orange Bitters and Smoky Simple Syrup will be available for purchase online and at select retailers with a suggested retail price of $12.99 beginning Monday, Sept. 1. Gift boxes and additional product accessories will be sold and priced separately.