The Far Hills Race Meeting, home of the country’s most prestigious steeplechase horse racing event, is proud to announce that Subourbon Life – the rapidly rising woman-owned brand – will be the presenting sponsor of the $100,000 Peapack Filly and Mare Hurdle Stakes. Founded by New Jersey local, Jen Hardell, Subourbon Life is rewriting the rules of the bourbon world.
“Bourbon and racing have an undeniable connection, it’s without question the spirit of horse racing,” said Jen Hardell CEO and Founder of Subourbon Life. “We first dipped our toe in the world of horse racing at Saratoga and the response was incredible. The connections made were authentic and eyes and palates were opened to what we’re doing with Subourbon Life, which is reimaging bourbon. We’re looking forward to building the momentum and engaging with this community more deeply in our own backyard at Moorland Farm for the 104th running of the Far Hills Race Meeting.”
Crafted using six-year Kentucky barrel-aged bourbon, Subourbon Life is naturally sweetened, gluten-free, 5% ABV, and completely non-carbonated, making them the ideal companion for a full day of celebrating and imbibing from the racetrack to the backyard. Just as vodka is to High Noon, Soubourbon Life is bourbon’s ultimate companion and currently available in five distinct flavors:
- Pink Lemonade + Mint: The original, combining pink lemonade with fresh mint
- Iced Tea + Lemonade + Honey: A refreshing, crisp Palmer-inspired blend
- Margarita + Citrus: A bourbon twist on the classic margarita
- Piña Colada: The perfect blend of the iconic tropical drink with a touch of banana
- Espresso Martini: Bourbon meets the unmistakable taste of coffee with hints of caramel
“We’re thrilled to welcome Subourbon Life to Moorland Farm,” said Guy Torsilieri, Chairman of the Far Hills Race Meeting. “Given its origins, bourbon has such a deep connection with horse racing, but it’s a spirit that can be somewhat intimidating. Many bourbon curious, especially women, are hesitant to experience it, and that’s exactly what Jen’s changing with Subourbon Life.