Virginia Distillery Company is pleased to announce a strategic partnership with Maverick Drinks. Through this partnership, Maverick Drinks will provide full national distribution throughout the UK and increase visibility for both Courage & Conviction and Virginia Distillery Co. American Single Malt. A core range of products will be available immediately through the e-commerce platform www.MasterofMalt.com and the wholesale partner Master of Malt Trade.
The partnership marks a significant step in Virginia Distillery Co.’s international growth, bringing its acclaimed American Single Malt whiskies to more consumers in one of the world’s most influential whisky markets.
“We’re incredibly excited to partner with Maverick Drinks, a distributor whose values and vision align so closely with our own,” said Gareth H. Moore, CEO of Virginia Distillery Co. “The UK is one of the world’s most influential whisky markets, and Maverick’s dynamic route-to-market and digital leadership, including their Master of Malt platform, make them the ideal partner to help us share our American Single Malt brands with more consumers across the region.”
“We’re pleased to welcome Virginia Distillery Co. into our portfolio,” said Juan-Marc Correia, Sales Director for Atom Brands, the brand-building arm behind Maverick Drinks. “American Single Malt is gaining real traction in the UK, and Virginia Distillery Co. stands out for quality and clarity of vision. We’re excited to bring their whiskies to our customers and build momentum in the category.”
Maverick Drinks will lead distribution, trade activation, and consumer engagement for both Courage & Conviction and Virginia Distillery Co. American Single Malt across the UK. Through their connected ecosystem of Maverick Drinks, Atom Brands, and Master of Malt, there is a strong opportunity to build visibility and trial.
This partnership with Maverick comes on the heels of recent global expansion efforts following the TTB’s ratification of the American Single Malt category in January 2025. With a formally recognised category, interest from both trade and consumers has accelerated around its potential. This year, Virginia Distillery Co. has expanded distribution into France, Poland, Ukraine, and Taiwan, and the addition of the United Kingdom further bolsters its position, especially given the market’s size, maturity, and reputation within the world of single malt whisky.