Mom Water, known for its fruit-infused vodka waters, has its first line of ready-to-drink Iced Tea + Vodka, hitting shelves this spring. The new line is distinctly unsweetened with zero added sugar or artificial sweeteners, and like all Mom Water products, is non-carbonated. Launching in four personality-driven flavors in an 8-can “Bes-TEAS” variety pack, online pre-orders will open mid-month at www.drinkmomwater.com with nationwide direct-to-consumer shipping. The line will also soon be available in major retailers, including Target, Total Wine, and Meijer, launching in more than a dozen initial states.
“Unsweetened teas are a natural evolution for Mom Water,” says Bryce and Jill Morrison, co-founders of Mom Water. “We couldn’t be more excited to share them with our amazing community. Mom Water always strives to innovate, while staying true to our commitment to cleaner alternatives in the beverage alcohol space. We think the “Bes-TEAS” will be loved by our loyal fans as well as new consumers across all of our markets.”
The Iced Tea + Vodka lineup includes the following cans:
● Jenny – Classic Tea
● Katie – Peach Tea
● Nikki – Raspberry Tea
● Lisa- Strawberry Tea
The names and flavors are intentionally familiar and designed to spark millennial nostalgia. Jenny, Katie, Nikki, and Lisa are the friends you grew up with, the ones you spilled the tea with, mixed drinks with, and still think about when a certain song comes on. The Bes-TEAS are like catching up with an old friend who keeps it real; there’s nothing fake about them. Each can is made with real unsweetened black tea, real vodka and all-natural fruit flavors.
Product specs include
● 12-ounce cans
● 4.5% ABV
● SRP $19.99
● 8-packs featuring 2 of each flavor
● 0 carbonation
● 0 sugar, 0 carbohydrates, 0 artificial flavors, 0 artificial sweeteners
● Gluten-free
● 90 calories
Mom Water’s Iced Tea + Vodka marks the brand’s first portfolio expansion into a new category. The line will roll out in select markets, including FL, GA, OH, LA, TX, NJ, IL, TN, IN, CO, DE, MI, MO, SC, with additional locations and online ordering coming soon.
In the coming months, Mom Water will also introduce two new original flavors in a new 12-can variety pack that will hit shelves this spring.