Pittsburgh-based Wigle Whiskey and Duquesne University Athletics announced an exclusive partnership that will elevate the fan experience at UPMC Cooper Fieldhouse and across campus. This multi-year agreement solidifies Wigle Whiskey as the preferred liquor partner for the Dukes, with prominent branding and product placement throughout the Cooper Fieldhouse.
As part of the partnership, Wigle Whiskey will be a featured partner during men’s and women’s basketball games and will be the naming partner of two bars within UPMC Cooper Fieldhouse; Wigle Whiskey Bar located in the MFA Wealth Club and Wigle Whiskey Bar located in the Wilke CPAs & Advisors Suite Level.
In addition to in-arena branding and signage, Wigle Whiskey will have a significant presence at Duquesne University events and locations. The spirits brand will be the preferred liquor partner across campus, including University events, weddings, and events run by Parkhurst Dining Services. Wigle Whiskey will also be served at all Duquesne Athletics events serving liquor in UPMC Cooper Fieldhouse and across campus.
“We are excited to partner with Duquesne University Athletics to bring our premium spirits to fans and alumni,” said Alex Moser, COO at Wigle Whiskey. “This partnership allows us to showcase our products to a wider audience and contribute to the vibrant atmosphere at UPMC Cooper Fieldhouse.”
“We are thrilled to partner with Wigle Whiskey, a local Pittsburgh brand with a strong reputation for quality and innovation,” said Bryan Colonna, senior associate athletic director & chief revenue officer at Duquesne University Athletics. “This partnership will enhance the gameday experience for our fans and create new opportunities for engagement with our community.”