Adam Spiegel, a renowned leader in the spirits industry with over 15 years of brand-building expertise, announced his departure as president of Corning & Company to launch his new venture, Freebrook Imports. Based in Sonoma County, California, Freebrook Imports is a boutique spirit distribution and import company that will initially operate in California, introducing innovative distribution pathways that blend traditional channels with direct-to-consumer strategies. The company is poised for national expansion in the near future.
Freebrook Imports provides craft spirit—and eventually wine and beer—brands with agile, efficient solutions to bring their products to market. Leveraging cutting-edge technology and best practices honed over years of experience, the company offers comprehensive guidance on launching, scaling and establishing robust routes to market. While spearheading this new venture, Spiegel will continue to serve as master distiller and blender consultant, supporting the production and blending of high-quality spirits and remaining actively involved with established brands such as Sonoma Distilling Co. and Old Quaker. He will also consult for new and emerging brands, offering product ideation, new facility build-out, and operational optimization services.
“I am incredibly excited about the opportunities Freebrook Imports brings to the market,” said Spiegel. “This transition marks a new chapter in my career and reinforces my ongoing commitment to innovation and excellence in the spirits industry. I look forward to helping craft spirit brands thrive, both in California and on a national scale.”