Heritage Distilling Holding Company, Inc. announced the upcoming launch of Bitcoin Bourbon: a limited-edition Kentucky straight bourbon whiskey designed to celebrate the spirit of decentralization, the rise of digital currency culture and the future of digital payments for e-commerce retailers. This release coincides with Heritage’s newly adopted Cryptocurrency Treasury Reserve Policy, under which the company will accept Bitcoin (BTC) as a form of payment and may hold BTC as a strategic asset.
Bitcoin Bourbon will be released at a bold 106.15 proof, reflecting both the strength of the whiskey and alluding to the often-used term of “6.15” in Bitcoin parlance as a sign of financial freedom. Crafted to meet the expectations of modern consumers, it represents a fusion of “old-world” distilling and “next-gen” commerce.
“With Bitcoin Bourbon, we’re blending centuries of whiskey-making culture with the frontier mindset of crypto adopters,” says Justin Stiefel, co-founder and CEO of Heritage. “We believe in meeting our customers where they are—and increasingly, they’re asking to pay with digital assets.”
To mark this launch, Heritage is offering a chance to win one full Bitcoin through the Bitcoin Bourbon “Bitcoin Giveaway”:
- Signing up for the Bitcoin Bourbon pre-release list at heritagedistilling.com/bitcoinbourbon earns each registrant five (5) free entries into the drawing.
- After product release, each purchase made using Bitcoin earns additional entries.
- No purchase is necessary. Open to U.S. residents aged 21+. Full rules at heritagedistilling.com/bitcoinbourbon.
“This isn’t just about what’s in the bottle,” adds Matt Swann, chair of Heritage’s technology and cryptocurrency committee. “It’s about aligning with a values-driven community that believes in ownership, transparency, and innovation. Bitcoin Bourbon is an invitation to drink with purpose.”
The product will be available exclusively through Heritage’s direct-to-consumer e-commerce platform, with Bitcoin as a supported payment method. The company plans to unveil final product details, including age and mash bill, closer to the official release.
This initiative is part of a broader digital commerce strategy driven by Heritage’s cryptocurrency policy and commitment to pioneering new methods of customer engagement.