American Cane is proud to announce the launch of Banter Rum, the premier release from the House of American Cane, featuring two distinctive rums: Banter White Rum and Banter Amber Rum.
The brand is currently rolling out distribution in Massachusetts, New York, and California. Banter’s online store is also set to launch in early December, shipping to 40 states.
Banter White Rum is a fresh, dry, and lively unaged pot-and-column blend with lime zest, vanilla bean, soursop, and a touch of macadamia creaminess. The palate stays lively with tropical fruit, fresh-cut grass, toasted vanilla, and a snap of lime curd and minerality. No sweeteners, no flavorings, no shortcuts. Just a dry, tasty, fresh white rum made for people who want quality without the drama. Distilled from molasses and cane juice.
Banter Amber Rum is a quietly rich, textural pot-and-column blend aged up to four years. The nose brings pecan, baking spice, and singed grapefruit; the palate follows with macadamia, citrus, honey, and pineapple marmalade, lifted by tangy orange zest. It finishes long with mango, toasted cinnamon, and warm depth. Zero tricks, just tasty and classic. A dry, crisp, velvety amber rum crafted for those who appreciate depth of flavor and the joys of lingering. Distilled from molasses and cane juice.
“Banter is about connection, heritage, and enjoyment,” said Darin Vest, Co-Founder of American Cane. “We crafted these rums to be approachable, vibrant, and full of character, perfect for both casual sipping and spirited conversation.”
“With Banter, we want to reunite Americans with their ancestral and cultural drinking heritage, celebrating the rich traditions of rum in a way that feels new and exciting. Rum isn’t just a spirit, it’s a conduit for connection, conversation, and joy around the table.” – Chaz Vest, Co-Founder of American Cane
“After nearly two decades in the industry, working with both historic players and successful start-up distilleries, it’s incredibly rewarding to bring Banter Rum to life,” said Maggie Campbell, CEO. “With Banter, we’ve thoughtfully sourced blends for two rums that meet people where they are, down to earth and made for real life. It’s versatile with high-quality and low-drama, while priced to invite everyone in.”
Banter will be available in Massachusetts through Raising Glasses, New York through Spaghetti Western, California through Superlative Spirits, and online at https://www.thebanterisbetter.com/ with further market roll outs in 2026.
Banter White Rum will retail for approximately $24–$28, and Banter Amber Rum for approximately $28–$32, depending on the market.