SOCIAL HOUSE® Vodka officially announces its new partnership with University of Wisconsin Athletics. This collaboration deepens Social House’s commitment to Badger Nation, adding to its growing presence across the state of Wisconsin.
Following the successful launch of the Varsity Vodka bottle in 2024, created in partnership with The Varsity Collective, this new agreement marks a major step forward in Social House’s mission to blend exceptional taste with meaningful purpose. The Varsity bottle isn’t just a show of school pride — it’s a way to give back. A portion of proceeds from each Varsity bottle sold directly supports University of Wisconsin student-athletes.
“Social House was built on the belief that life is richer when shared,” said Cary Joshi, Founder & CEO of Social House Vodka. “As we grow our relationship with Wisconsin Athletics, we’re honored to give Badger fans even more reasons to raise a glass — together. From student-athletes to alumni, tailgates to toasts, we’re here to celebrate everything Wisconsin stands for: pride, passion, and community.”
Distributed throughout the state by Wisconsin Distributors, Dean Distributing, S&S Distributing, Fabiano Brothers, and Flanigan Distributing of Door County, Social House Vodka is now available in liquor stores, bars, restaurants, and campus-favorite venues. Fans across the country can also order the Varsity bottle online at socialhousevodka.com.
Backed by a growing group of investors with deep Wisconsin roots, Social House Vodka is proud to support the programs and people that define Badger culture. This new partnership brings the brand further into the UW Athletics family — appearing across official channels, select venue signage, and campus events — but the mission remains simple: help Wisconsin’s student-athletes succeed on and off the field, and give fans something exceptional to raise their glass to.
“Our partnership with Social House Vodka is a celebration of the people and school spirit that brings Wisconsin together,” said Wisconsin Athletics Deputy Athletic Director/Chief Revenue Officer Mitchell Pinta. “We’re now thrilled to expand that impact across UW Athletics, as Social House has demonstrated its commitment to our student-athletes and fans.”