Rebel Bourbon has announced the return of fan-favorite Rebel Root Beer Whiskey to its Rebel Bourbon lineup. An unconventional twist on Rebel’s time-honored wheated recipe, Rebel Root Beer features Rebel Straight Bourbon Whiskey infused with the bold and creamy flavor of root beer. Rebel Root Beer is bottled at 70 proof (35% ABV) and available nationwide this month at a minimum suggested retail price of $19.99 per 750mL bottle and $0.99 per 50mL bottle.
Rebel Root Beer Whiskey features aromas of classic sassafras and vanilla coupled with aged bourbon whiskey. Its taste profile includes classic sharp root beer flavors of sassafras, vanilla, licorice and molasses plus bourbon whiskey and caramel and honey notes, and a lingering sweetness and spicy sassafras finish.
“We listened to the real trailblazing rebels out there, and brought back Rebel Root Beer,” said Philip Lux, Rebel Bourbon brand manager. “It’s available in a variety of size options for enjoying neat, chilled, in cola cocktails and more. Rebel Root Beer is fun and tasty, but doesn’t have any rules – on purpose.”
Rebel Root Beer’s distinctive label features an eye-catching illustration of a frothy mug of root beer paired with a bourbon barrel. On-premise consumer activation plans include merchandise giveaways such as stickers, coasters, t-shirts and hats with unmistakable “Shoot the Root” branding and shot machines to serve chilled pours of Rebel Root Beer Whiskey.